Gen Z cynical about future as majority call cost of living the number one election issue

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2025-10-25
Gen Z cynical about future as majority call cost of living the number one election issue

Millennials and Gen Z Grapple with Soaring Costs and Dimming Economic Prospects

As the cost of living skyrockets, young Americans are finding it increasingly challenging to maintain optimism about their financial futures. A new report delves into the struggles of Millennials and Gen Z, who are grappling with the realities of high inflation, unaffordable housing, and a perceived lack of economic security.

Shattered Dreams and Mounting Challenges

The Grim Outlook for Gen Z

According to the report, Gen Z young adults are finding it increasingly difficult to remain optimistic about their economic prospects. Tashianna Allen, a 25-year-old paraprofessional from Minnesota, shared her perspective, saying, "Ever since 2020, I just feel like it goes downhill from here." This sentiment is echoed by many in the younger generation, who have witnessed a steady deterioration of their financial security and the growing barriers to achieving traditional milestones, such as homeownership.

Millennials' Uphill Battle

The report also highlights the struggles of Millennials, who despite working full-time and sharing living arrangements with friends, have found it increasingly challenging to keep up with the rising costs of essential expenses. Jami Mistic, 26, and Courtney Kujala, 27, both expressed frustration with their inability to comfortably pay bills and afford groceries in recent years. Mistic emphasized the disconnect between their perceived middle-class status and the reality of their financial pressures, stating, "I've been 'middle class' my entire life, but I haven't felt that way."

The Grip of Inflation

The ongoing struggle with high inflation is a significant factor contributing to the sense of economic uncertainty among young Americans. The most recent consumer price index (CPI) report showed that prices climbed 0.2% in July from the previous month and 2.9% from the same time last year, although the report marked the lowest level of inflation since March 2021. The continued rise in the cost of gasoline, groceries, and rent has put a significant strain on the budgets of Millennials and Gen Z, leaving many feeling increasingly hopeless about their financial futures.

A Pivotal Issue for Young Voters

As the November election approaches, tackling inflation remains a key priority for young voters. According to a recent U.S. News poll, more than two-thirds of Americans aged 18 to 34 across seven swing states identified inflation and the cost of living as their top issues. This underscores the urgent need for policymakers to address the economic challenges faced by this demographic, as their voting power could significantly impact the outcome of the election.

The Competing Proposals

In response to the growing concerns of young voters, both Vice President Kamala Harris and former President Trump have unveiled plans aimed at addressing the high costs affecting consumers. Harris' proposal involves giving the Federal Trade Commission and state attorneys general the authority to impose harsh penalties on companies for setting excessively high prices on food and groceries, with the goal of providing relief from high grocery prices. Trump, on the other hand, has laid out an economic plan that includes eliminating taxes on tips, raising tariffs on other countries, and increasing domestic oil production.As Millennials and Gen Z navigate the complexities of the current economic landscape, their collective voice and voting power will be crucial in shaping the policies and solutions that will determine the trajectory of their financial futures. The challenges they face are multifaceted and demand a comprehensive approach from policymakers to address the root causes of the economic pressures they are experiencing.

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